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Final
result:
This project was created during
studies at the Projector design school.
TOTE-collection
Client:
Goals:
A Ukrainian brand of women's wear. The uniqueness of the brand is its minimalistic design and high-quality material. The target audience is young, active women.
The main task is to create a commercial site for Ukrainian and international markets to sell collections. It was a real project that I completed as part of the web design junior course at the "Projector Institute" school.
I created a refreshing, clean and minimalist UI that was understandable for both European and Ukrainian customers and attracted new buyers.
01.
Stage 1: Prototyping
Prototype with grids.
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First of all, I created a high-fidelity prototype of the project. Then it was tested on a group of people. After that, I analyzed feedback from users and improved my prototype.
Sketch Prototype
Stage 2: Design
Web Design of Pages
I analyzed the European and Ukrainian model industry market and it was important to create a site that would emphasize the style, uniqueness and brevity of the collections.
Here are some pages of the site with descriptions below.
/01
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02.
It is a catalog page where users can view the assortment and purchase via an online shopping cart.
/02
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Product card with descriptions and suggestions of the current trends of the season.
/03
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Shopping cart
/04
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The user has the ability to choose between purchasing as a guest or logging in and finishing the process with their own personal account.
/05
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The user can see each stage of the buying process.
/06
The completion of shopping.
/07
The project made with Figma.
1. While developing this project, I realized how important simple and functional design is for the user to make a purchases without wasting time.
2. I focused on the product photos so there were fewer distractions from the site design side.
3. I understood that an important aspect is communication with the buyer, so in these case attentionable interaction. For example, products being added to the cart or you have made a successful purchase.
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